Privacy - Why?

Without privacy, the rights afforded to us are not just eroded, they become meaningless.

Without privacy, our lives become cages built from one-way mirrors. Others can look in, but we can’t see them. This is not about everybody knowing everything about everybody. It is about some entities – corporations, political organizations, foreign governments, any group with a budget and a purpose – gaining perfect information about us. We won’t even know who “they” are, let alone what they are up to.

Without privacy, we lose our free will. We become an asset for somebody’s algorithm. We lose our agency in the cruelest way – within an illusion that we retain control of our lives, when in fact we do not. 

Without privacy, we become pawns in a game we cannot see, contributing to an outcome of which we are unaware. The course of our lives will be to serve some unknown purpose.

Without privacy, we lose not just individual agency, but collective agency. We become powerless.

Without privacy, we lose more than freedom and liberty.
We lose our humanity. 

We become blind mice in a maze; puppets on invisible strings.


Our mission is to slow down and reverse the erosion of your digital privacy.


Our initial objective is to develop a set of products and services that will help you live a modern life, online and off, without being monitored and recorded at every turn.


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MAGNUSSON INSTITUTE is a Nevada Nonprofit Corporation, whose worldwide mission is to support non-commercial alternatives for storing and processing personal information and managing personal data privacy, in the furtherance of technology use to promote personal health, wellness, and education.  

As our society grows more dependent on data about YOU - your health metrics, your movements, your actions, what you read and what you say - it is critical that we defend your rights to be aware of, to access, and to control all of this information.

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